![]() ![]() If you watch videos from even the biggest brands, each one is usually an island with little connection to the others (unless they happen to be part of a series). They approach it as marketers—with each video existing in a bubble. ![]() Most brands don’t approach video content (be it TV commercials or online videos) like directors. Which is the real takeaway for brands from this commercial… More brand videos need to have a signature voice and visual style And it certainly stands out for its look and feel. It may not be a great ad, but it’s a good one. It’s no surprise that the commercial is completely Anderson-ian, bearing all the same traits of his feature films (it even has a similar setting to his movie The Darjeeling Limited). He directed this “Come Together” holiday commercial for H&M. Recently, Anderson brought his signature style to the world of marketing. Even without knowing he directed a movie, after a only a few minutes of watching a Wes Anderson picture, his name will pop up in your brain like a turkey timer. His films all explore similar themes and have a recognizable look to them—specifically his elaborate, symmetrical shot compositions.īasically, you know a Wes Anderson movie when you see one. If you’ve ever seen a movie directed by Wes Anderson, whose resume includes films like Rushmore, The Royal Tenenbaums, and The Grand Budapest Hotel, you know he has a distinct style.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |